Advisor Services Designed to Help Level Up Your Client-Market Fit
Working at the intersection of business-to-business technology and customer-market alignment.
All services are delivered remotely, virtually, and onsite.
Our Formula for Achieving Customer-Market Alignment that Leads to Growth
Customers aren’t static, and neither are markets or products. When just one of these is out of sync, you can:
- Experience an unexpected drop in revenue and profitability
- Lose relevance and direction as a company
- Experience a decline in attaining and retaining your customer base
- Worry about how to pursue a new business opportunity that could jeopardize the existing business
- Become frustrated with employee retention because of changing expectations
- Experience challenges finding product-market fit and impacting a startup’s viability
What Strategies Do We Use to Manage Change?
- Lean In, Not Out. Make sense of the chaos with a confidential thought partner to help you identify the visible and invisible impacts from your perspective and the customer’s perspective.
- Strategic Flexibility. Leverage the insights to help you gain clarity and rebuild your roadmap to pivot your company in a new direction.
- Act and Validate. Turn your roadmap into action by testing and validating that the right activities are aligned with growing your customers, revenue, and profitability.
- Growth and Leadership Alignment. Ensure your team can get a jump on the next customer pivot by putting a process in place to consistently lean into the future. Your firm’s future depends on it.
My Principles for Managing Business Change
Disruption
Perspective and Insights
Leaders who recognize and embrace uncovering the lack of client-market fit will succeed and thrive. We meet you where you are. We work with you and your leadership team to gain perspective and data-driven insights on the loss of customer-market fit and why it’s impacting your business. As a result, you can get clarity on the actions to take to create the type of long-term results you want to achieve.
Leadership
Strategy, Act, and Validate
Excellent leaders are proactive, empathetic, and results-driven problem solvers who have their customer’s back. Through our suite of strategic tools and workshops, research, and one-on-one mentoring, we partner with you to develop your roadmap. As you take action we validate the results for upping your level of success.
Growth
Act, Validate, and Results
With your roadmap for upping your level of success in place, you can maintain customer-market fit and a sustainable business. Together, we’ll focus on the future so you can climb higher and get ahead of the next pivot to become the resilient customer-centric company you’ve always wanted to be.
