Carla works at the intersection of disruption, leadership, and growth. She works with CEOs and Executive Leaders through the doorway of business advisor and mentor so you can achieve consistent revenue, sustainable growth, and embrace change to lean into the future.
Partnering with the CEO, she can uncover the what behind the why of the disruption, and connect the dots, turning disruption into new opportunities that can lead to new streams of revenue.
Prior to founding Pivoting Strategies, Carla served as the Senior Marketing Executive for Leaders in Energy, clean energy and sustainability nonprofit. She also served in a variety of strategy and sales roles at IBM, including Global Product Marketing Manager in Small and Medium Business for Woman-Owned Businesses, where she developed the company’s expansion strategy into seven countries. Previously, Carla was the Global Marketing Manager for the Linux business where she built the strategy for growing the global Small and Medium Business Linux business from $200M to $1B in 2.5 years.
She also served as the Chair of the Alexandria United Way, National Capital Region. As a board member and Chair of the Marketing Committee, she received the local United Way’s Award of Appreciation for rediscovering the organization’s value to the local community and rejuvenating the chapter’s messaging through storytelling. This contributed to them meeting their fundraising goal. The storytelling messaging later became the foundation for the United Way’s national “Live United” campaign.
Carla is focused on closing the funding gap for women founders in tech through research, thought leadership, and supporting women’s organizations. She is an Advisory Board Member of FutureForward, which is bringing together women scientists, women in STEM, and women who own high-growth firms to create a new paradigm of collaboration.
She is also the author of “The New CEO”™ blog, which explores the new type of CEOs and the changes through interviews with CEOs and Founders. We discuss the challenges they’re taking on and the innovative ways they’re finding to master the skills and capabilities their companies need to grow.
Carla is available for:
- Keynote speaking engagements
- Workshops
- Business Advisor and Mentoring Services
Presentations include:
- Storytelling: The Ancient Art that Fuels Today’s Organizational Growth
- How to Thrive When Managing Your Team Remotely
- Business Strategy: How to Get Closer to Your Customer
- Uncovering Changes in Customer Dynamics in Turbulent Times
- The Secret Formula: Roadmap to Revenue Growth
- Making Disruption Work for You
Ready to pivot? Schedule a Discovery Session and let’s talk.
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