by Carla A. Fleming | Jun 5, 2017 | Business, Business Strategy, Clean Energy, Climate Change, Energy, Marketing Strategy, Sustainability
The water heater at my parent’s house just died. They had a choice-install another 50-gallon water heater with a larger footprint, or go tankless. They went tankless. What sold my parents on the tankless water heater was the time the plumber took to walk them through... 
by Carla A. Fleming | Dec 21, 2016 | Marketing, Marketing Strategy, Mysteries, Strategy
Welcome to our new website! We are so excited to share the new website with you. It’s been months in the making, and now it’s here. You may have noticed our new branding. Our logo colors are green and orange. They reflect renewal, the assimilation of new ideas through... 
by Carla A. Fleming | Jun 27, 2016 | Business, Business Strategy, Marketing, Marketing Strategy, Mysteries, Strategy
Never have we witnessed an NBA team come from a 3-1 deficit in the finals and win no just the championship, but they beat the prior year’s champions in a series that goes to the wire. Their tenacity, drive, and grit to come back, as well as the joy, are on full... 
by Carla A. Fleming | Jun 6, 2016 | Business, Marketing, Marketing Strategy, Mysteries, Strategy
Will you accept the job offer? My answer was yes. First job after college. Oh, and my first road trip on my own. My first job took me to Massachusetts. However, I had lots of questions. What was the best way to get there? What was the shortest way to get there? How... 
by Carla A. Fleming | May 14, 2016 | Business, Mysteries, Strategy
Everyone has a skill or talent they’re known for and how it develops can be based on your family or the interests shared by friends. My uncle was a gifted pianist who loved melody and rhythm, which led to his love of literature and poetry. This later led to him...
