by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO
As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z... 
by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy
🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about... 
by Carla A. Fleming | Aug 31, 2021 | Business, Business Strategy, CEO, Leadership, Women Founders
Women-Owned Businesses are one of the best-kept secrets contributing to the U.S. economy’s growth. Before the pandemic, between 2014 and 2019, women founders represented 21% of the total of about 13 million businesses in the United States. As an employer, they... 
by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy
In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look... 
by Carla A. Fleming | Apr 21, 2021 | Business, Business Strategy, CEO, Disruption, Strategy
Whether you’re a fan of Hallmark Channel or not, the number of loyal viewers has increased during the pandemic. The running joke in my family is anyone can write a Hallmark movie because it’s predictable. Girl meets boy. They break up because of bad advice.... 
by Carla A. Fleming | Mar 29, 2020 | Business, Business Model, Business Strategy, COVID-19 Resources, Telecommuting
Updated 4/26/20: With the new Paycheck Protection Program and Health care Enhancement Act, there are new tools for small and medium businesses, including American workers affected by COVID-19. Many of the programs are new or have are existing programs recently added...
