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The Big Mistake CEOs Make with a SWOT Analysis: 6 Tips for Fixing It

The Big Mistake CEOs Make with a SWOT Analysis: 6 Tips for Fixing It

by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece

In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers....
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