by Carla A. Fleming | Mar 31, 2025 | Uncategorized
Over the past year, I’ve discussed AI’s impact on how organizations and CMOs should think about growth. While I use AI in several talks and have had the opportunity to help firms turn AI into revenue, I wanted to understand how AI works. So, about six... 
by Carla A. Fleming | Feb 25, 2025 | AI, Business Model, Business Strategy, Growth, Leadership, Uncategorized
Customer-centricity is a 2025 growth trend. Why? According to MarTech, 52% of B2B executives plan to replace their B2B CMOs with B2C CMOs in 2025-2026. What is behind the change? It boils down to knowing your customers on a much deeper level. I believe this is an... 
by Carla A. Fleming | May 22, 2024 | AI, CEO, Product Management, Product Marketing, Sales, Uncategorized
🤖 Did you know 72% of business-to-business buyers believe Generative AI (GenAI) will improve how companies serve customers? However, according to Salesforce, only 61% of sales professionals accept GenAI will better serve customers. I think regardless of your... 
by Carla A. Fleming | Dec 6, 2017 | Uncategorized
How often have you sat at your desk with a jam-packed schedule and many decisions to be made, wishing you had more time to know a lot more about your client than you do today? What do they prefer? What type of experiences do they want to have that will make their... 
by Carla A. Fleming | Nov 23, 2015 | Uncategorized
By Monica Inyang, AMADC Membership Acquisition and Retention Manager November 2015 One of the greatest investments that you can make is by investing in yourself. As a longtime member of AMA, Carla Fleming, Chief Mission Officer of Renewable Marketing LLC, operates by...
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