by Carla A. Fleming | Sep 26, 2024 | Customer Success, Personalization, Product Marketing
We need more explorers. Firms are expressing two different types of responses to AI. One is banning it outright, and the other is leaning into AI hard. For Product Marketing organizations, we need to embrace it and partner with Product Management on discovery to... 
by Carla A. Fleming | Jun 17, 2024 | Business Strategy, Disruption, Product Marketing, The New CEO
As a marketing leader who considers what customer-market alignment will look like with Gen Z as they come online as employees, I believe business-to-business firms must adopt personalization to capture this next generation of buyers. Born between 1997 and 2012, Gen Z... 
by Carla A. Fleming | May 31, 2024 | Business Strategy, Disruption, Leadership, Product Marketing, Sales, Strategy
🌍 Did you know that 40% of Millennials and GenZ B2B buyers want a direct and personalized purchase experience much earlier in the process? According to Forrester, the buyers want the offerings specifically tailored to their needs. In talking with a CX expert about... 
by Carla A. Fleming | May 22, 2024 | AI, CEO, Product Management, Product Marketing, Sales, Uncategorized
🤖 Did you know 72% of business-to-business buyers believe Generative AI (GenAI) will improve how companies serve customers? However, according to Salesforce, only 61% of sales professionals accept GenAI will better serve customers. I think regardless of your... 
by Carla A. Fleming | Aug 31, 2021 | Business, Business Strategy, CEO, Leadership, Women Founders
Women-Owned Businesses are one of the best-kept secrets contributing to the U.S. economy’s growth. Before the pandemic, between 2014 and 2019, women founders represented 21% of the total of about 13 million businesses in the United States. As an employer, they... 
by Carla A. Fleming | Jul 3, 2021 | Business Strategy, CEO, Disruption, Growth, Leadership, Strategy
In Part I, we discussed speed and strategic flexibility as two key skills CEOs and their organizations need to have as they exit the pandemic. Part II of this article discusses the third skill, proactive accountability, and what post-pandemic leadership will look... 
by Carla A. Fleming | Jun 24, 2021 | Business, CEO, Disruption, Growth, Leadership
“I learned more in my last 12 months running Prelude Solutions than I have in the 15 years of being a business owner,” said, Cate Heaman, CEO of Prelude Solutions, a firm focused on optimizing a company’s entire communications system, from voice and data to data... 
by Carla A. Fleming | Apr 29, 2021 | CEO, Disruption, Growth, Leadership, The Strategic Piece
In Part I, we discussed CEOs’ mistakes when relying on the SWOT Analysis as their primary strategic tool. Part II of the series will cover why the PESTEL is critical to strengthening your SWOT Analysis and how Hallmark synchronized their business with viewers.... 
by Carla A. Fleming | Apr 21, 2021 | Business, Business Strategy, CEO, Disruption, Strategy
Whether you’re a fan of Hallmark Channel or not, the number of loyal viewers has increased during the pandemic. The running joke in my family is anyone can write a Hallmark movie because it’s predictable. Girl meets boy. They break up because of bad advice.... 
by Carla A. Fleming | Mar 29, 2020 | Business, Business Model, Business Strategy, COVID-19 Resources, Telecommuting
Updated 4/26/20: With the new Paycheck Protection Program and Health care Enhancement Act, there are new tools for small and medium businesses, including American workers affected by COVID-19. Many of the programs are new or have are existing programs recently added... 
